Dealers have numerous strategic levers to manage customers, available data and the relationships they need to build. They have structures, tools and…
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Lead management in retail
From opportunities to concrete results
Ford Service Excellence in Practice
Training and cultural change across the European network
Service and after-sales
The certification of the SDF network
Customer journey and a consultative approach
The Horizon Automotive project
Agritechnica 2025
Innovation, aftersales and the future of agriculture
DEMOAGRO 2025: a great experience that conveyed in the same place manufacturers, dealers and customers. An opportunity to experience agricultural innovation delivered…
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The MWC Barcelona 2025 is about to start and within this framework Cámara de Comercio Italiana Barcelona (CCIB) organizes a special event:…
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We did it again! Another year for the #MyStartBCN Award, that reached the seventh edition. Actively contributing with our fellow travellers of…
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Training and change
The new role of Ford Customer Managers
SDF Advance is a key program for the growth of the Iberian Network. Its development is strongly supported by managers working directly…
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Automotive Customer Care
Between expectations and reality in the customer experience