Agritechnica is not just a trade fair, but a true global observatory on the evolution of agriculture. A place where companies, professionals and stakeholders discuss the changes under way and the new paradigms that are redefining the sector. Disruption and openness to change are now essential. The whole supply chain is going through a deep transition that involves products, business models and skills. In this context, the ability of people and organisations to adapt becomes decisive.
The strategic role of aftersales
In an increasingly competitive scenario, the weight of aftersales stands out strongly. According to CLIMMAR, around 80% of the profits of European agricultural dealerships come from after-sales activities, between parts and service.
This shows that value is not generated only by selling the product, but by the ability to build an ongoing relationship with the customer, supporting them over time and ensuring operational efficiency.

Technology and relationship: a balance to build
The main players in the sector clearly show how technological innovation is transforming the way networks operate. It is not only about more advanced machinery, but about solutions that bring customers closer to manufacturers’ networks, creating new ways of interacting and serving.
However, technology alone is not enough. A cultural repositioning is needed to move beyond traditional models and develop a new mindset. Technology is a tool to enable strategies, but real change comes through people and the ability of organisations to evolve.
Certification of the SDF sales network
A lively sector, between innovation and challenges
The event organised by DLG e.V. confirms a dynamic, creative sector in constant evolution, on both products and services. The challenge now moves to the professionals and operators of the supply chain. The ability to stay competitive will depend on the willingness to be proactive in change, adopting new models and developing skills suited to the context.
Change management and talent management in the company
JET’s role in developing the sector
In this scenario, JET acts as a partner supporting the sector’s operators, accompanying organisations in managing transformation and developing sustainable, future-oriented models. Because today, more than ever, staying in the market is not just a question of offer, but of the ability to evolve together with change.