{"id":889,"date":"2021-09-15T10:00:37","date_gmt":"2021-09-15T08:00:37","guid":{"rendered":"https:\/\/www.jet-consultants.com\/automotive-and-recovery\/"},"modified":"2024-04-05T09:33:42","modified_gmt":"2024-04-05T07:33:42","slug":"automocion-y-recuperacion","status":"publish","type":"post","link":"https:\/\/www.jet-consultants.com\/es\/automocion-y-recuperacion\/","title":{"rendered":"Automoci\u00f3n y recuperaci\u00f3n"},"content":{"rendered":"<div>\n<blockquote><p><em>La\u00a0<strong>transici\u00f3n ecol\u00f3gica<\/strong>\u00a0est\u00e1 en el foco de cada debate sobre el sector de la automoci\u00f3n.<\/em><\/p>\n<p><em>Al mismo tiempo, todos nos damos cuenta que la\u00a0<strong>movilidad el\u00e9ctrica<\/strong>\u00a0es un tema complejo y con muchos riesgos potenciales, ya que abarca no solo asuntos medioambientales y tecnol\u00f3gicos, sino tambi\u00e9n sociales, pol\u00edticos, econ\u00f3micos y estrat\u00e9gicos.<\/em><\/p><\/blockquote>\n<\/div>\n<p>La automoci\u00f3n es un sector que est\u00e1 cambiando de forma progresiva para hacer que las experiencias sean cada vez m\u00e1s significativas y \u201cmemorables\u201d, trabajando en la\u00a0<strong>personalizaci\u00f3n<\/strong>\u00a0y las\u00a0<strong>necesidades espec\u00edficas del cliente<\/strong>, buscando\u00a0 soluciones a medida siempre m\u00e1s complejas.<\/p>\n<p>Un n\u00famero creciente de consumidores espera estas\u00a0<strong>esperiencias \u201cpotenciadas\u201d\u00a0<\/strong>en toda interacci\u00f3n con las Marcas, que se trate de pagar un caf\u00e9, hacer la compra online o comprar un coche.<\/p>\n<p>Una de las formas con la que las empresas m\u00e1s activas afrontando este reto es, naturalmente, la\u00a0<strong>integraci\u00f3n en el proceso de compra de nuevas tecnolog\u00edas digitales<\/strong>, formando a su personal en esta direcci\u00f3n.<\/p>\n<p>As\u00ed, los fabricantes de autom\u00f3viles y los concesionarios invierten de forma considerable en una variedad de tecnolog\u00edas, desde software para la compra usando tablets, a aplicaciones y dispositivos para la realidad virtual, para\u00a0<strong>reforzar la involucraci\u00f3n del cliente<\/strong>\u00a0en los puntos de contacto.<\/p>\n<blockquote><p>\u00bfSon inversiones correctas?<\/p><\/blockquote>\n<p>\u00bfEst\u00e1n estos esfuerzos produciendo resultados satisfactorios? Y en caso afirmativo \u00bfHay\u00a0<strong>oportunidades no aprovechadas\u00a0<\/strong>para captar m\u00e1s valor?<\/p>\n<p>Los principales actores\u00a0<strong>europeos<\/strong>\u00a0(BMW, Daimler, Renault, Stellantis y VW) han realizado en la primera mitad de 2021 beneficios por\u00a0<strong>30 mil millones de euros<\/strong>, en un momento que se caracteriza por grandes inversiones para\u00a0<strong>electrificar<\/strong>\u00a0sus gamas: una positiva inversi\u00f3n de tendencia y una vitamina que permite mirar al futuro con mayor optimismo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-479 size-full\" src=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Automotive-e-ripresa2.jpg\" alt=\"\" width=\"700\" height=\"212\" srcset=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Automotive-e-ripresa2.jpg 700w, https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Automotive-e-ripresa2-600x182.jpg 600w, https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Automotive-e-ripresa2-300x91.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Pero para los pr\u00f3ximos a\u00f1os hay otros interesantes\u00a0<strong>desaf\u00edos<\/strong>: el riesgo de que el mercado est\u00e9 guiado m\u00e1s por la legislaci\u00f3n que por la demanda, con la necesidad de mantener los m\u00e1rgenes tambi\u00e9n en el lado de la\u00a0<strong>distribuci\u00f3n<\/strong>, en un marco que cambiar\u00e1 con las nuevas reglas europeas (la nueva Block Exemption de 2023, que liberalizar\u00e1 a\u00fan m\u00e1s el sector).<\/p>\n<p>Para los concesionarios, es concreto el riesgo de una reducci\u00f3n del negocio del mantenimiento as\u00ed como lo conocemos, entre\u00a0<strong>bater\u00edas<\/strong>,\u00a0<strong>software<\/strong>\u00a0de abordo programables en remoto y la disminuci\u00f3n del mantenimiento planificado (cambio de aceite, frenos\u2026) con los BEV que prometen costos de gesti\u00f3n reducidos una tercera parte respecto a un coche tradicional.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-480 size-full\" src=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Automotive-e-ripresa3.jpg\" alt=\"\" width=\"700\" height=\"241\" srcset=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Automotive-e-ripresa3.jpg 700w, https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Automotive-e-ripresa3-600x207.jpg 600w, https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Automotive-e-ripresa3-300x103.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Hablando de\u00a0<strong>matriculaciones<\/strong>, \u00a0en\u00a0<strong>Espa\u00f1a<\/strong>\u00a0muestran un descenso de un 33% acumulado en agosto comparado con el mismo per\u00edodo de 2019 (-24,4% en Europa). El sector se mueve entre la dependencia de los incentivos p\u00fablicos y los retrasos de la producci\u00f3n (por la falta de chips).<\/p>\n<p>Un futuro diferente nos espera, un futuro que tenemos que construir, tanto por lo que tiene que ver con el proceso de\u00a0<strong>ventas<\/strong>, como por la\u00a0<strong>postventa<\/strong>: el papel de\u00a0<strong>concesionarios<\/strong>\u00a0y\u00a0<strong>talleres<\/strong>cambiar\u00e1, con el riesgo concreto de un menor potencial de negocio.<\/p>\n<blockquote>\n<h3><em>Entre tantas dudas, una certeza:\u00a0<strong>la necesidad de cambiar r\u00e1pidamente y en la direcci\u00f3n correcta.<\/strong><\/em><\/h3>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-481 size-full\" src=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Automotive-e-ripresa4.jpg\" alt=\"\" width=\"700\" height=\"397\" srcset=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Automotive-e-ripresa4.jpg 700w, https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Automotive-e-ripresa4-600x340.jpg 600w, https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Automotive-e-ripresa4-300x170.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Hay muchas \u00e1reas donde resulta necesario \u2013 y vital \u2013 activar\u00a0<strong>medidas estrat\u00e9gicas<\/strong>\u00a0para\u00a0<strong>gestionar y mitigar los riesgos<\/strong>\u00a0relacionados con el cambio y\u00a0<strong>aprovechar las oportunidades<\/strong>\u00a0que se presentan: centros de mando, gesti\u00f3n de recursos humanos, digitalizaci\u00f3n, involucraci\u00f3n de los clientes, cadena de suministro y, m\u00e1s en general, una atenci\u00f3n espec\u00edfica hacia la continuidad del negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La\u00a0transici\u00f3n ecol\u00f3gica\u00a0est\u00e1 en el foco de cada debate sobre el sector de la automoci\u00f3n. Al mismo tiempo, todos nos damos cuenta&#8230; <a href='https:\/\/www.jet-consultants.com\/es\/automocion-y-recuperacion\/'  class='text-uppercase fw-bold'>Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":718,"featured_media":690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Automoci\u00f3n y recuperaci\u00f3n - JET Japan Europe Teamwork<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jet-consultants.com\/es\/automocion-y-recuperacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automoci\u00f3n y recuperaci\u00f3n - JET Japan Europe Teamwork\" \/>\n<meta property=\"og:description\" content=\"La\u00a0transici\u00f3n ecol\u00f3gica\u00a0est\u00e1 en el foco de cada debate sobre el sector de la automoci\u00f3n. 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