{"id":879,"date":"2021-09-20T10:10:12","date_gmt":"2021-09-20T08:10:12","guid":{"rendered":"https:\/\/www.jet-consultants.com\/flexibility-and-automotive-after-sales\/"},"modified":"2024-04-05T09:34:19","modified_gmt":"2024-04-05T07:34:19","slug":"flexibilidad-y-postventa-en-la-automocion","status":"publish","type":"post","link":"https:\/\/www.jet-consultants.com\/es\/flexibilidad-y-postventa-en-la-automocion\/","title":{"rendered":"Flexibilidad y postventa en la automoci\u00f3n"},"content":{"rendered":"<p>Entre las\u00a0<strong>macrotendencias<\/strong>\u00a0que gu\u00edan a la\u00a0<strong>industria automotriz<\/strong>\u00a0en el camino del cambio, la\u00a0<strong>urbanizaci\u00f3n<\/strong>\u00a0es uno de los factores que impulsa la adopci\u00f3n de modelos de movilidad avanzados.<\/p>\n<blockquote>\n<h3><em>Seg\u00fan el dossier World Urbanization Prospects elaborado por la ONU, en 2018 el 55% de la poblaci\u00f3n resid\u00eda en contextos metropolitanos, con un crecimiento estimado hasta el 68% para 2050.<\/em><\/h3>\n<\/blockquote>\n<p>Esto implica, adem\u00e1s del empuje tecnol\u00f3gico,\u00a0<strong>cambios en los paradigmas de consumo y en las formas en que las personas se mueven<\/strong>. Para mantener una presencia en el mercado (f\u00edsico o virtual) e interceptar las renovadas necesidades de los clientes, los fabricantes de autom\u00f3viles deber\u00e1n\u00a0<strong>cambiar la estructura de sus redes<\/strong>.<\/p>\n<p>Sin embargo, m\u00e1s all\u00e1 de las proyecciones de largo plazo, un an\u00e1lisis en profundidad muestra que\u00a0<strong>hay espacio para modelos de distribuci\u00f3n complementarios<\/strong>, dirigidos a la parte de la poblaci\u00f3n que quedar\u00e1 fuera de los grandes contextos urbanos y que utiliza el coche proporcionalmente m\u00e1s y con mayor frecuencia.<\/p>\n<p>La falta de infraestructuras (transporte p\u00fablico, movilidad \u00abinteligente\u00bb \u2026) y la propia conformaci\u00f3n de las zonas extraurbanas, en las que los servicios se distribuyen en un gran territorio, provocan un uso m\u00e1s intenso del veh\u00edculo privado, como ilustra el siguiente gr\u00e1fico:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-473 size-full aligncenter\" src=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Flessibilita-e-post-vendita-automotive2.png\" alt=\"\" width=\"700\" height=\"377\" srcset=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Flessibilita-e-post-vendita-automotive2.png 700w, https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Flessibilita-e-post-vendita-automotive2-600x323.png 600w, https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Flessibilita-e-post-vendita-automotive2-300x162.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>En un futuro pr\u00f3ximo, la evoluci\u00f3n en el \u00e1rea de\u00a0<strong>ventas<\/strong>\u00a0permitir\u00e1 gestionar eficazmente las fases de compra, las herramientas que aporta la tecnolog\u00eda hacen que las estructuras comerciales f\u00edsicas sean menos necesarias que en el pasado. En Europa, por ejemplo, las ventas online de coches podr\u00edan alcanzar el 8% en 2025 y hasta el 40% en 2035 (Projected Growth in Online Sales of New Cars Around the World \u2013 BCG 2020).<\/p>\n<p>Para el\u00a0<strong>servicio,<\/strong>\u00a0la tem\u00e1tica tiene otros matices, dado que la presencia f\u00edsica sigue siendo, y ser\u00e1, un requisito imprescindible. Adem\u00e1s de las consideraciones sobre el uso del autom\u00f3vil, en las zonas rurales hay una mayor antig\u00fcedad de la flota circulante -tambi\u00e9n ligada a normativas medioambientales m\u00e1s blandas para la conducci\u00f3n fuera de la metr\u00f3poli- lo que presupone una mayor necesidad de asistencia.<\/p>\n<p>Hay margen de crecimiento para un negocio que, aunque en clave avanzada, ve el taller f\u00edsico como un factor determinante para la\u00a0<strong>fidelizaci\u00f3n<\/strong>\u00a0y la culminaci\u00f3n de la\u00a0<strong>experiencia del cliente<\/strong>. Quien sepa combinar tecnolog\u00eda, amplitud de servicios \u2013 \u201cone-stop shop\u201d (ventanilla \u00fanica), incluida la\u00a0<strong>movilidad alternativa<\/strong>\u00a0\u2013 y proximidad al cliente, encontrar\u00e1 un considerable margen de crecimiento y se beneficiar\u00e1 de una transici\u00f3n m\u00e1s suave hacia nuevos paradigmas tecnol\u00f3gicos.<\/p>\n<blockquote>\n<h3><em>Para los operadores del sector, existe, por tanto, la necesidad de adoptar estrategias y procesos flexibles, en los que los est\u00e1ndares los marca el cliente, cuyo poder de decisi\u00f3n supera los m\u00e9todos que han caracterizado a la industria de la automoci\u00f3n durante d\u00e9cadas.<\/em><\/h3>\n<\/blockquote>\n<p>En particular, los\u00a0<strong>modelos de desarrollo verdaderamente colaborativos<\/strong>\u00a0que refuercen la asociaci\u00f3n entre el fabricante y el concesionario tendr\u00e1n \u00e9xito en proporcionar respuestas adecuadas a las diversas exigencias y\u00a0<strong>garantizar la continuidad en el tiempo.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre las\u00a0macrotendencias\u00a0que gu\u00edan a la\u00a0industria automotriz\u00a0en el camino del cambio, la\u00a0urbanizaci\u00f3n\u00a0es uno de los factores que impulsa la adopci\u00f3n de modelos&#8230; <a href='https:\/\/www.jet-consultants.com\/es\/flexibilidad-y-postventa-en-la-automocion\/'  class='text-uppercase fw-bold'>Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":719,"featured_media":686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Flexibilidad y postventa en la automoci\u00f3n - JET Japan Europe Teamwork<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jet-consultants.com\/es\/flexibilidad-y-postventa-en-la-automocion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flexibilidad y postventa en la automoci\u00f3n - JET Japan Europe Teamwork\" \/>\n<meta property=\"og:description\" content=\"Entre las\u00a0macrotendencias\u00a0que gu\u00edan a la\u00a0industria automotriz\u00a0en el camino del cambio, la\u00a0urbanizaci\u00f3n\u00a0es uno de los factores que impulsa la adopci\u00f3n de modelos... 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