{"id":903,"date":"2020-06-18T10:46:48","date_gmt":"2020-06-18T08:46:48","guid":{"rendered":"https:\/\/www.jet-consultants.com\/?p=903"},"modified":"2024-04-05T09:32:47","modified_gmt":"2024-04-05T07:32:47","slug":"the-long-awaited-disruption","status":"publish","type":"post","link":"https:\/\/www.jet-consultants.com\/en\/the-long-awaited-disruption\/","title":{"rendered":"The long-awaited disruption"},"content":{"rendered":"<h3><em>The coronavirus is inducing unpredicted effects and leading to a critical review of how the society will be<span lang=\"EN-GB\">, for setting the bases for the recovery and the prevention of future turbulences.<\/span><\/em><\/h3>\n<p>One example of the urgency for a significant change comes from the\u00a0<strong>automotive industry<\/strong>. During decades, this sector played from a position of strength; now, it proves to be weaker than expected (sourcing issues, manufacturing interruptions, failing logistics, closure of dealer networks, new consumer behaviours). It\u2019s time to innovate.<\/p>\n<p>On the\u00a0<strong>manufacturing<\/strong>\u00a0side, changes can\u2019t be as fast as we would like: the inertia caused by strong investments, legislation and regulations set what and how can be produced. Nonetheless, flexible approaches \u2013 at all levels \u2013 mitigate the \u201cpush the metal\u201d effect for products with less demand and protect the profitability of operations, improving integration and quality from the source (ex.: new platforms can host an unprecedented variety of engine schemes).<\/p>\n<p>Integration and interaction along the value chain don\u2019t not mean necessarily a cost-cut effect, but also the ability of sharing know how to avoid mistakes and misleading shortcuts. An example: the complex supply chain and the dependence on long-distance supplies bring to a reconsideration of insourcing, reshoring, just in time; nonetheless, the concrete feasibility of \u201cappealing\u201d solutions depend on a closer analysis of many factors.<\/p>\n<p>What about\u00a0<strong>distribution networks<\/strong>? Regarding\u00a0<strong>sales<\/strong>, the response to the crisis is different market by market, but a common feature is the potential adoption of public \u201crecovery packages\u201d (together with various incentive schemes) that follow well known paths. In the short run, they work, but for the long term the industry needs more: reading the change of the consumption paradigm, in addition to the technological one, leads to the introduction of flexible and effective solutions, decreasing the dependence on external help and stimulus packages.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-904 size-full\" src=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Image-blog-disr-1.png\" alt=\"\" width=\"585\" height=\"218\" srcset=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Image-blog-disr-1.png 585w, https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Image-blog-disr-1-300x112.png 300w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/p>\n<h6 style=\"text-align: center;\">[9 impacts of Covid on the Future of Mobility, and 1 wild card; John Moavenzadeh for Casa SEAT, 2020]<\/h6>\n<p>&nbsp;<\/p>\n<p>There is a need of ideas, out of consolidated schemes, to achieve concrete results and higher proactivity, whereas the automotive sector sometimes acts reactively. The\u00a0<strong>awareness<\/strong>\u00a0and the ability of being \u201ccreative\u201d will allow to build a long-lasting advantage.<\/p>\n<p>Imagination and sense of urgency drive \u201ctraditional\u201d players to explore new schemes for overcoming the current concept of\u00a0<strong>dealer network<\/strong>\u00a0without displacing it (ex.: VW and the VAPV dealer association agreed on a new distribution model in Germany for the all-electric ID. range) and manage sales under innovative umbrellas. On the\u00a0<strong>service<\/strong>\u00a0side, \u201ccontactless\u201d, \u201cno touch\u201d, \u201cremote\u201d, \u201csafe\u201d are the words guiding the current development of new operational processes, while beyond the short term higher attention has to be posed on new service propositions, quality, loyalty, efficiency. This will protect and keep the territorial presence (advantageous position) and create new opportunities, without succumbing to the newcomers (not based on an expensive and complex background).<\/p>\n<p>Strategies for\u00a0<strong>service, parts\u00a0<\/strong>and<strong>\u00a0accessories<\/strong>\u00a0depend on factors that spread their effect differently over the time, but that can also ease or affect the countercyclical features of the aftermarket.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-907 size-full\" src=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Image-blog-disr-3.png\" alt=\"\" width=\"584\" height=\"248\" srcset=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Image-blog-disr-3.png 584w, https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Image-blog-disr-3-300x127.png 300w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/p>\n<h6 style=\"text-align: center;\">[Beyond the coronavirus: the way ahead for the automotive aftermarket; McKinsey, 2020]<\/h6>\n<p>&nbsp;<\/p>\n<p><strong>Automotive professionals<\/strong>\u00a0must trigger and accompany the change, to let it permeate all layers of the value chain. This industry increasingly embraces the\u00a0<strong>cross-contamination<\/strong>, more dynamically and stronger than ever: the way to the continuity starts from here, with an acceleration of the\u00a0<strong>innovation cycle<\/strong>.<\/p>\n<p>The shape of the recovery curve has an impact on short-term decisions, while the will to evolve and the ability of managing the change are independent from it. On the opposite, they have to be further motivated by the current conditions. Production, sales and service, most likely, will see a different pace in their evolution, the better strategies read this factor, the better focused they are.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-910 size-full\" src=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Image-blog-disr-2.png\" alt=\"\" width=\"451\" height=\"74\" srcset=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Image-blog-disr-2.png 451w, https:\/\/www.jet-consultants.com\/wp-content\/uploads\/Image-blog-disr-2-300x49.png 300w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The\u00a0<strong>collective intelligence<\/strong>\u00a0has to guide an\u00a0<strong>\u201cout of the box\u201d thinking<\/strong>, because the situation is \u201cout of the box\u201d. In the Post-Covid 19 we\u2019ll learn to put ourselves in discussion continuously, in view of new turbulences, not necessarily as painful as the current one. As far as manufacturers and networks will be able to listen to signals coming from increasingly evolved customers (empathy) and go beyond customer centric slogans, replacing them with\u00a0<strong>behaviours<\/strong>\u2013 conscious and meaningful\u00a0-they will also be able to build flexible strategies that grant\u00a0<strong>legitimacy<\/strong>\u00a0\u2013\u00a0<strong>the right<\/strong>\u00a0\u2013 to be on the market. Not only that:\u00a0<strong>profitability<\/strong>\u00a0\u2013 at all levels \u2013 can grow and be \u201chealthier\u201d (how many pockets of inefficiency can be detected? When aftersales will be effectively converted in \u201cpre-sales\u201d?).<\/p>\n<p>Cars are (still) deeply embedded in our lifestyle: mobility, flexibility, status symbol, jobs. For how long? How long the \u201cNew Normal\u201d will last? When will it become \u201cold\u201d? We\u2019ll realize soon that what we are living is the\u00a0<strong>disruption<\/strong>\u00a0that will bring an evolution the sector needed: as far as we\u2019ll be prepared, the change will be a tool and not a threat.<\/p>\n<p>&nbsp;<\/p>\n<p>Renzo Spacone<\/p>\n<p>Follow me on Linkedin: \u00a0<a href=\"https:\/\/linkedin.com\/in\/lorenzo-spacone-9944101\" target=\"_blank\" rel=\"noopener noreferrer\" data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive alignnone\" src=\"https:\/\/www.jet-consultants.com\/wp-content\/uploads\/2019\/05\/Unknown-e1557499718737.png\" alt=\"\" width=\"24\" height=\"24\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The coronavirus is inducing unpredicted effects and leading to a critical review of how the society will be, for setting the&#8230; <a href='https:\/\/www.jet-consultants.com\/en\/the-long-awaited-disruption\/'  class='text-uppercase fw-bold'>Read more<\/a><\/p>\n","protected":false},"author":719,"featured_media":915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The long-awaited disruption - JET Japan Europe Teamwork<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jet-consultants.com\/en\/the-long-awaited-disruption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The long-awaited disruption - JET Japan Europe Teamwork\" \/>\n<meta property=\"og:description\" content=\"The coronavirus is inducing unpredicted effects and leading to a critical review of how the society will be, for setting the... 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