Highlights

A new mindset for the agricultural machinery sector

Recent improvements in agricultural machinery have brought a quantum leap in products, often not exploited by the industry. The need for digital literacy is flanked by latent gaps: producers must adopt a new language, set a true partnership with dealer networks, greater proximity to the...

Flexibility and automotive after sales

Among the macrotrends that guide the automotive industry on the path of change, urbanization is one of the factors driving the adoption of advanced mobility models. According to the UN’s World Urbanization Prospects report, in 2018 55% of the population lived in metropolitan contexts, with an...

Automotive and recovery

The ecological transition is in the focus of the debate on the sector of the automobile. At the same time, we all realize that electric mobility is complex and with many potential risks, as it encompasses not only environmental and technological issues, but also social, political,...

Please Don’t Change Anything

According to a popular Italian saying, “if we want things to stay as they are, things will have to change”. It can be applied to many companies and organizations. When asked about the need to change, almost everyone replies affirmatively. Are they all sincere? Change is...

The long-awaited disruption

The coronavirus is inducing unpredicted effects and leading to a critical review of how the society will be, for setting the bases for the recovery and the prevention of future turbulences. One example of the urgency for a significant change comes from the automotive industry. During...